3 Ways Content Creators Can Diversify their Way to a Bigger Paycheck

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You're a content marketer. I get that. But have you thought about leveraging your writing skills and topic expertise into other kinds of gigs that can bring in revenue? Diversification is key. Even if you're great at what you do, developing multiple streams of income is a great thing: It helps keep your income steady. If one type of gig tanks, or just slows down for a while, you have others to rely on as backup. It keeps you from getting burned out. No matter how much you love what you do, there will be times when you would rather stick hot pokers into your eyes than write another white paper, newsletter, or client blog.

So, what else is a 21st-century content creator qualified to do? Here are Business Email List three ideas to get you started, I'm sure you can come up with many more: 1. Write for magazines Many of the same techniques you use in copywriting and blogging work for online and print publications — from trade magazines like In-plant Graphics to consumer markets like Family Circle. Magnetic headlines, compelling copy, and compelling ideas will get you in the door. Trade magazines typically pay up to 50 cents per word , and newsstand magazines from 50 cents to $2 per word and up. Grab a copy of Writers Market or get the online version to find magazines that accept freelance pitches, and check out your local newsstand and good old Google.

Then you need to learn how to write a query letter, which is basically a sales letter about your idea and why you're the best person to write it. Right up your alley, yes? Blog posts, books, and online courses about query writing abound, at all price points. A little education, combined with your already-stellar writing skills, can get you started on this divergent path. 2. Teach online courses I'm all about the courses … I teach one of my own, and also co-teach a couple with Carol Tice for the Freelance Writers Den. As of this writing in mid-August.