MAU analysis is buy email list very useful for forecasting

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This platform calculates the MAU considering the number of "active users who buy email list have logged in" in the last 30 days. Step 2: Count how many active users have interacted during the month After defining when a user is qualified as active, you have to count how many of them log in in 30 days. It is very important to know that each user counts once a month: the goal is to measure only unique users. This method can also be calculated daily or weekly . Calculation of the DAU / MAU ratio Calculating the relationship between the DAU and the MAU allows knowing the buy email list levels of commitment and perceived value. Simply divide the DAU by the MAU and you'll get a user ratio percentage. Example: You have 1,000 daily users and 5,000 monthly users.

The DAU/MAU ratio is 20%. This rate will tell you how many returning buy email list users. A high number suggests a high commitment to the product or service; a low number indicates lack of interest. MAU as KPI There are supporters and detractors of the use of the MAU as KPI. The MAU provides useful information about the active user count, but there are pros and cons to going by this metric. Advantages of the MAU Find out below how the MAU can benefit you and what things you should not pay much attention to. It reflects the growth of users and the state of the buy email list company . If your number of monthly active users is rising each month, your business is growing. If the number goes down, then there is something you need to check.




You always have to do a deep analysis of the metrics to know the buy email list general health of your company, and the MAU is an excellent indicator. More informative than users in general. If you have thousands of users, but few use your product, it is likely that many of those customers will be lost in a short time. The MAU is the ideal way to find out how many of them actually use the product. Cons of the MAU Just as the MAU offers useful information for companies, it also has some disadvantages: There is no uniform definition of the metric. Each company defines an active user in different ways. If you decide that yours will be someone who logs into your site five times a month and a competitor buy email list decides to count any user who logs in in a month, the comparison between companies will never provide accurate information.