Mabel Cajal Wrote Job Function Email Database a Great Post

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On this topic in which she talked Job Function Email Database about interesting strategies to connect with millennials . I recommend it .Targeting by gender It is possible that in the sector you work there is a great differentiation between products aimed at men and women. In this case, the segmentation of your email marketing campaigns according to gender criteria will be essential to personalize the content and send each one the products that may interest them. 4. Segmentation by the relationship it maintains with your company As you can see, we have talked about these three criteria but we can expand our segmentation to all those that come to mind, as long as we know our target audience well. This fourth way of segmenting our campaigns is, in my opinion, the most interesting, because combined with all the previous ones, it will allow us to "fine tune" our mailings, taking into Job Function Email Database account the user's reaction to previous campaigns and their behavior when receiving the content .

The client who has just met us will Job Function Email Database not demand the same information as the user who has already received several of our newsletters and therefore knows our way of working. I am not referring to treating one better than the other, because they are both potential clients. The idea is to use the enormous possibilities of segmentation offered by Job Function Email Database current email marketing tools to offer each one personalized content, according to their interests and their knowledge of the company. To use a criterion that takes into account the type of relationship that the company has with the client and the use that the client makes of the content, we can set a lot of segments, but I prefer to use these 3: New user Before trying to sell you anything, we need to tell you relevant information about the company.


We are not going to tell you our story Job Function Email Database because you are probably not interested, but we will tell you about our products, values ​​and way of working. To try to convert this new user into a customer, we can create a series of special offers and discounts to "hook him into our work" and to reward users who accept to receive our newsletter and establish a relationship with him little by little. "expert" user It is the one that has been receiving our publications for months, opens them and interacts with them (shares them on social networks, forwards them to their contacts and cares about knowing all the content that we link to). It is important to take special care of this type of user because their interest makes them a potential “brand ambassador”. This type of user does not need us to tell him what we do because he knows it perfectly, but he is probably interested in learning about product advances, new trends ... So that the user knows that we care about him, we can Job Function Email Database offer him offers and promotions that reward his fidelity.