Final Lessons Learned from One of the World’s Highest-Paid Copywriters

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Final Lessons Learned from One of the World's Highest-Paid Copywriters This is the final installment of a three-part series on how to translate advice from marketing guru Dan Kennedy to a new online environment. One of the smartest things any online marketer can do is to study the “old school” guys who wrote direct mail, magazine ads, and other artifacts of advertising history. Why? Because it took a tremendous understanding of the psychology of persuasion to make those tactics work.

When you pair shiny new communication technology with tried-and-true methods to persuade and sell, you hugely increase your odds of success. So let's continue exploring what old-school guru Dan C Level Executive List Kennedy can teach us about 21st-century marketing . This week we'll cover lessons 11 through 14 from Kennedy's book The Ultimate Marketing Plan. I can't promise these tips will make cash start spewing out of your laptop. But they do represent a lot of sound business thinking. (Incidentally, the links to the book are Amazon affiliate links, which means if you buy it, I'll be able to buy a pack of gum! Put any of this advice into action and you should get quite a lot more out of the deal.)


Create a short-term sales surge One of the factors that plagues most small businesses, especially when they're starting out, is a shortage of cash. Creating quick “sales surges” is one of Kennedy's specialties, and he has a lot of suggestions for how to do that. (For more ideas, I can strongly recommend picking up his book.) Essentially, though, all the variations come down to one basic strat